When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have.
Community Well-Being : Locally owned businesses build strong communities by sustaining vibrant town centres, linking neighbours in a web of economic and social relationships, and contributing to local causes.
Local Decision-Making – Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
Keeping Money in the Local Economy – Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.
Job and Salaries– Locally owned businesses create more jobs locally and, in some sectors, provide better salaries and benefits than chains do.
Entrepreneurship – Entrepreneurship fuels South Africa’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.
Public Benefits and Costs – Local stores in town centres require little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.
Product Diversity – A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.